This lack of self-restraint allows individuals to " yield to instincts " and to accept the instinctual drives of their " racial unconscious ".
2.
Le Bon developed the view that crowds are not the sum of their individual parts, proposing that within crowds there forms a new psychological entity, the characteristics of which are determined by the " racial unconscious " of the crowd.
3.
Suggestibility is the mechanism through which the contagion is achieved; as the crowd coalesces into a singular mind, suggestions made by strong voices in the crowd create a space for the racial unconscious to come to the forefront and guide its behaviour.
4.
Other key theorists include Gustave Le Bon ( 1841 1931 ) who believed that crowds possessed a'racial unconscious'with primitive, aggressive, and antisocial instincts, and William McDougall ( psychologist ), who believed in a'group mind,'which had a distinct existence born from the interaction of individuals.
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